The Architect’s Tarot
April 2019 - November 2020
Successful kickstarter campaign
warecolor, ink, photoshop, indesign
This project was initially something I was doing for myself. It was an exercise in visual narrative that gave me an opportunity to practice my watercolor and illustration skills. As I showed the work around, many of my friends and family, as well as strangers online, encouraged me to complete the deck and asked me if it would be available for them to purchase at some point.
The project was independently completed - the illustrations, the photoshopping, the InDesign layouts, the booklet design and layout, the final product box - without much background experience in bringing a product into the world.
The tarot deck was launched on kickstarter on September 4th and reached its goal in 3 hours. By the end of the campaign it was almost 5 times over that amount (ordered in 33 countries).
This projected helped me develop a deeper understanding of manufacturing and publishing, shipping logistics, how to market an idea successfully, and how to deliver beyond what was expected.
The design of each card went through many iterations to communicate the concepts correctly.
through Instagram, the architect’s tarot developed a following and people watched its development over the course of 2 years.
Part of the design process also included the packaging. The concept of a spatial tarot deck was very mysterious to the people interested in purchasing a copy, and so the box itself is ambiguous and uses the architectural phrases “out of context” and “not to scale”
After several iterations, the final design was based off of Penguin Classics Books.
